Market research
Market research is the process of gathering and analyzing information about a specific market, including its size, trends, and competition. This information is used by businesses to make informed decisions about their marketing strategies, product development, and overall business operations.
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Market research involves a variety of methods, including surveys, interviews, focus groups, and data analysis. These methods help businesses understand their target audience, identify potential customers, and assess the demand for their products or services. By conducting market research, businesses can also gather insights into consumer behavior, preferences, and purchasing habits, which can be used to tailor their offerings to better meet customer needs. Additionally, market research can provide valuable information about industry trends, competitive landscape, and market opportunities, helping businesses stay ahead of the curve and make strategic decisions to drive growth and profitability. Overall, market research is an essential tool for businesses to stay competitive and ensure their products and services resonate with their target market.
NielsenView AllNielsen - Data and market research company.
IpsosView AllIpsos - Global market research and consulting company.
GartnerView AllGartner - Research and advisory company for IT and business leaders.
ForresterView AllForrester - Research and advisory company for technology and business leaders.
Euromonitor InternationalView AllEuromonitor International - Global market research company providing strategic business intelligence.
MintelView AllMintel - Global market research and analysis company.
KantarView AllKantar - Market research and consulting company.
StatistaView AllStatista - Data and statistics platform for market and consumer research.
MarketResearch.comView AllMarketResearch.com - Market research reports and industry analysis.
The NPD GroupView AllThe NPD Group - Market research and consumer behavior analysis.
Market research
1.
Nielsen
Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of consumer behavior and media consumption. With a focus on helping businesses make informed decisions, Nielsen offers a wide range of services including audience measurement, advertising effectiveness, and consumer insights. The company's data and insights are used by organizations across various industries to optimize marketing strategies, improve product development, and enhance overall business performance. Nielsen's innovative approach to data collection and analysis has made it a trusted and essential resource for companies seeking to understand and connect with their target audiences.
Pros
Industry standard- widely recognized
- comprehensive data
Cons
Expensive- limited sample size
- slow reporting
2.
Ipsos
Ipsos is a global market research and consulting firm that provides insights and analysis for businesses, governments, and institutions. With a presence in over 90 countries, Ipsos offers a wide range of research and advisory services, including customer and employee satisfaction, advertising and brand research, public opinion and social research, and media measurement. The company leverages a combination of innovative methodologies, cutting-edge technology, and a team of experts to deliver accurate and actionable insights to help clients make informed decisions and drive their business forward. Ipsos is committed to providing reliable, impartial, and impactful research solutions to its clients worldwide.
Pros
- Global reach
- reputable
- diverse research method
Cons
- Costly
- potential for bias
- limited transparenc
3.
Gartner
Gartner is a leading research and advisory company that provides insights, advice, and tools to help organizations make strategic decisions in the rapidly changing world of technology and business. With a team of experts and analysts, Gartner offers a wide range of services including research reports, consulting, and events aimed at helping clients navigate the complex landscape of IT, marketing, and supply chain. They are known for their comprehensive analysis and trusted recommendations, making them a valuable resource for businesses seeking to stay ahead in the competitive global market.
Pros
- Expert analysis
- trusted research
- industry recognition.
Cons
- Expensive
- limited access
- potential bias
4.
Forrester
Forrester is a global research and advisory firm that helps organizations harness technology to drive business growth. With a focus on providing strategic guidance and insights, Forrester offers a range of services including research, consulting, events, and data products. The company's team of analysts and experts provide valuable perspectives on technology, marketing, and business strategy to help clients navigate the rapidly evolving digital landscape. Forrester's mission is to empower its clients to make informed decisions and achieve success in the digital age.
Pros
- In-depth research
- comprehensive analysis
- reputable insights
Cons
- Expensive
- complex methodology
- limited access for non-clients
5.
Euromonitor International
Euromonitor International is a leading provider of global market research and intelligence. With over 40 years of experience, the company offers in-depth analysis and insights into various industries and market trends, helping businesses make informed decisions and stay ahead of the competition. Euromonitor International's extensive database covers consumer behavior, economic and demographic trends, and company performance, providing valuable data and analysis for companies looking to expand into new markets or optimize their existing operations. Their comprehensive reports and data are trusted by businesses, government agencies, and academic institutions worldwide.
Pros
- In-depth market research and analysis
- global coverage
Cons
- Expensive subscription
- limited access to free reports
6.
Mintel
Mintel is a global market intelligence agency that provides insights into consumer trends, market research, and analysis across a wide range of industries. With offices in major cities around the world, Mintel offers expertise in areas such as food and drink, beauty and personal care, technology, and more. The company's research and reports help businesses make informed decisions, develop new products, and understand consumer behavior. Mintel's data and analysis are trusted by companies and organizations looking to stay ahead of market trends and gain a competitive edge in their industries.
Pros
- Comprehensive market research
- reliable data
- and trend analysis
Cons
- Costly subscription
- limited access to certain reports
- and potential bias in data collection
7.
Kantar
Kantar is a data, insights, and consulting company that provides a wide range of research and analytics services to help businesses make informed decisions. With expertise in market research, media measurement, brand strategy, and more, Kantar helps companies understand consumer behavior, market trends, and competitive landscapes. By harnessing a vast amount of data and applying advanced analytics, Kantar helps clients unlock growth opportunities and improve their performance in the market. The company serves a diverse range of industries, including consumer goods, media, technology, and healthcare, and operates globally with a presence in over 90 countries.
Pros
- Global reach
- wide range of research services
Cons
- Limited transparency
- high costs
- potential bias in data collection
8.
Statista
Statista is a leading provider of market and consumer data. It offers access to over 1.5 million statistics, forecasts, dossiers, reports, and infographics on over 80,000 topics from more than 22,500 sources. The platform provides data on industries, markets, and demographics, allowing businesses, researchers, and individuals to make informed decisions. Statista's data is used by companies, government agencies, and academic institutions for a wide range of purposes, including market research, strategic planning, and trend analysis. With a user-friendly interface and customizable features, Statista is a valuable tool for anyone seeking reliable and up-to-date statistical information.
Pros
- Provides reliable and comprehensive statistics
Cons
- Requires subscription for full access
- some data may be limited or outdated
9.
MarketResearch.com
MarketResearch.com is a leading provider of market research reports and industry analysis. It offers a comprehensive collection of market intelligence products and services from top publishers and research firms. The platform provides businesses with valuable insights and data to make informed decisions and stay ahead of the competition. MarketResearch.com covers a wide range of industries, including healthcare, technology, consumer goods, and more. With its extensive database and expert analysis, MarketResearch.com is a trusted resource for companies looking to understand market trends, identify opportunities, and drive growth.
Pros
- Offers a wide range of market research reports
Cons
- Limited free resources
- expensive subscription fees
10.
The NPD Group
The NPD Group is a leading market research firm that provides consumer behavior and retail sales data to companies across various industries. With a focus on tracking trends and understanding consumer preferences, The NPD Group offers insights into market performance, product innovation, and marketing strategies. Utilizing a combination of data analytics and industry expertise, the company helps clients make informed business decisions and drive growth. From tracking sales in the technology and entertainment sectors to understanding consumer behavior in the food and fashion industries, The NPD Group offers valuable insights to drive business success.
Pros
- Provides valuable market research data
Cons
- Limited access to data without a subscription
- potential for biased results